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Festival and Vendor Registration

from $25.00

The festival will take place at the end of the parade route from 11am-3pm. This celebration is free to the public and features a parked car show, live music and dance, artists and vendors, food from local food trucks and shops along The Alameda, and community organizations. 

We encourage local artists, small businesses, non-profits, and community organizations to participate in the festival after the parade with a booth space and activities for all. This event attracts thousands of friends, families and organizations from all over the Bay Area and the world.  

Select your business type::
Quantity:
Register

Festival and Vendor Registration

from $25.00

The festival will take place at the end of the parade route from 11am-3pm. This celebration is free to the public and features a parked car show, live music and dance, artists and vendors, food from local food trucks and shops along The Alameda, and community organizations. 

We encourage local artists, small businesses, non-profits, and community organizations to participate in the festival after the parade with a booth space and activities for all. This event attracts thousands of friends, families and organizations from all over the Bay Area and the world.  

Select your business type::
Quantity:
Register

Things to Know:

  • All applications are subject to the approval of the Rose, White and Blue 4th of July Parade and Festival Board of Directors. You will be notified once your festival application has been approved.​

  • Space is extremely limited for groups, so the earlier you submit your application, the better! Load-in/load-out directions and more information to come.

  • A standard booth is 10′ x 10′. Booth registration does not include tables, chairs, canopies or electrical connections. Vendors who intend to sell merchandise or services are required to obtain the appropriate permits from the City of San Jose and County of Santa Clara. Food is restricted to Food Trucks.

Vendor Booths
Vendor booths are available for organizations who want to promote themselves and build relationships in The Alameda community. 

Businesses 
Businesses of all sizes, including major sports teams like the Earthquakes and Sharks have learned that the festival attracts a broad demographic, which makes it the perfect place to promote their products and services, to recruit employees, and to network within the community.
 
Nonprofits 
Nonprofits have found the festival to be a great place to recruit volunteers and to encourage others to support and to get involved in their organization. They often distribute flyers and information to help raise awareness.
 
Media 
Newspapers, magazines, radio & television broadcasters find the festival to be a great opportunity to promote their mediums and interact with new communities. They often hold prize giveaways and drawings.