THE PARADE IS OFFICIALLY BACK!
REGISTER TO PARTICIPATE TODAY!

THANK YOU TO OUR 2021 SPONSORS!

WE LOOK FORWARD TO THE RETURN OF THE PARADE ON MON, JUL 4, 2022!!

A historic community celebration that brings together residents, businesses and organizations of San José and the greater Bay Area in celebration of diversity, public spirit, and our floral/agricultural heritage.
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The Rose, White and Blue Parade is committed to creating anti-racist work that positively engages, uplifts, and represents the multicultural communities of San José and beyond through a culturally relevant event on Independence Day. Through our thoughtful partnerships with key members of the community, we purposefully unpack and rethink how and why the Fourth of July is celebrated. The Rose, White and Blue Parade and its partners strive towards reframing patriotism as a call to action for advocating within our community to uphold equality, justice and fair and humane treatment for everyone. Through our diverse education programs, we work to dismantle systematic racism, combat prejudice through exposure, and seek the end of violence and oppression through displays of community at the annual parade and festival.
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**We are asking participants to remain flexible as COVID-19 regulations continue to change. While the event has been Conditionally Approved, the event is still subject to changes and/or cancellation based on State/County guidelines. Rose, White & Blue event organizers will follow and enforce guidelines that are in place at the time of the event.**

​Get Involved 

Sponsorship Page

Parade Applications Page

Booth Applications Page

Volunteer Page

The Rose, White, and Blue Parade is a much-beloved annual event in San José’s Rose Garden–area neighborhoods along The Alameda, which has a rich history of parades, including the Carnival of Roses and the Fiesta De las Rosas. 

The 2019 RWB Parade!