JOIN US ON SUNDAY, JULY 4, 11AM-3PM FOR...

A historic community celebration that brings together residents, businesses and organizations of San José and the greater Bay Area in celebration of diversity, public spirit, and our floral/agricultural heritage.

BE A PART OF 2021'S ROSE, WHITE AND BLUE CELEBRATION!

SEE YOU ON SUNDAY, JULY 4, 11AM-3PM!
COVID-MODIFIED ROSE, WHITE AND BLUE FESTIVAL, BIKE PARTY, AND CAR SHOW/CRUISE 2021

Dateline: San José, CA June 12, 2021 – The Executive Board has received CONDITIONAL APPROVAL for a COVID-Modified 14th Annual Rose, White and Blue celebration on the Fourth of July this year. Final approval will be given based on the guidelines set on June 15, 2021 by the California Governor and the Health Department of Santa Clara County. The Rose, White and Blue Parade & Festival Board hopes to have an in-person community celebration for 2021, continuing the tradition of showcasing residents, businesses and organizations of San José and the greater Bay Area in celebration of diversity, public spirit, and our floral/agricultural heritage. The health and well-being of our community remains our strongest priority, and planned events will be subject to be in line with the scientific approach that has been put in place by the state’s governor and health officials who continue to fight COVID-19. 

Sun, Jul 4, 11am-3pm

This year we hope to host a community festival, along Shasta Ave between The Alameda and Sequoia Ave. This celebration will be free to the public and will feature a parked car show, live music and dance, food from local food trucks and shops along the Alameda, and community organizations.

• Sign up for a booth as a community group, vendor, artist, or as an elected official!

• Are you a visual or performing artist? Sign up to be a festival performer!

• Show-off your unique, antique, or classic car by participating in our car cruise and car show!

• Are you a helpful individual or group? Volunteer with us!

​All applications must be submitted by June 28, 2021.
Performances from 11am-3pm at Westminster Church, 1100 Shasta Ave., SJ, 95126
Bike Party and Cruise will meet at Lincoln High School and arrive at Westminster Presbyterian Church. Sign-up for official map and scheduling info to come.
The status of the festival and parade may still be subject to change, or cancellation, over the next few weeks/months, and will be decided upon cohesively with our partners and community leaders. While the event has been Conditionally Approved, the event is still subject to changes and/or cancellation based on State/County guidelines to be issued on June 15, 2021. Rose, White & Blue event organizers will be in touch about issued guidelines.

For inquiries or more information, please contact us at info@rwbsj.org. 

​Get Involved 

Sponsorship Page

Parade Applications Page

Booth Applications Page

Volunteer Page

The Rose, White, and Blue Parade is a much-beloved annual event in San José’s Rose Garden–area neighborhoods along The Alameda, which has a rich history of parades, including the Carnival of Roses and the Fiesta De las Rosas. This year, we celebrate our 12th Anniversary, making this the longest running parade in the history of The Alameda. 

The 2019 RWB Parade!

Everyone loves a parade and you are invited to join in!