Rose, White, & Blue Parade and Festival

The Rose, White & Blue Parade and Festival is a historic community celebration that brings together residents, businesses and organizations of San José and the greater Bay Area in celebration of diversity, public spirit, and our floral/agricultural heritage.

JULY 4TH, 2022
9:45a.m.-3:00p.m.
​The Alameda, San Jose

Parade, Entertainment, Vendors and Food!
Sign up to be in the Parade, Car Cruise, Volunteer, or Sponsor here.

Our Community Values

The Rose, White and Blue Parade is committed to creating anti-racist work that positively engages, uplifts, and represents the multicultural communities of San José and beyond through a culturally relevant event on Independence Day. Through our thoughtful partnerships with key members of the community, we purposefully unpack and rethink how and why the Fourth of July is celebrated. The Rose, White and Blue Parade and its partners strive towards reframing patriotism as a call to action for advocating within our community to uphold equality, justice and fair and humane treatment for everyone. Through our diverse education programs, we work to dismantle systematic racism, combat prejudice through exposure, and seek the end of violence and oppression through displays of community at the annual parade and festival.

Watch the Parade Livestream in Spanish, Vietnamese and English

Can't attend the parade in person?  You can now watch the parade livestreamed in three languages starting at appx. 9:45 a.m. on Facebook. 

English:  County Supervisor Ellenberg @supellenberg
Vietnamese: California Assemblymember Ash Kalra @ashkalra
Spanish: @RoseWhiteBlueParade

Thank you so much to Supervisor Ellenberg, Assemblymember Kalra, and CreaTV for supporting this program.

◦ ¡El desfile y festival Rose, White & Blue han regresado!
◦ El 4 de julio de 10:00 a. m. a 3:00 p. m. en The Alameda
◦ Esta celebración multicultural reúne a miembros de la comunidad de toda la Bahía Sur para celebrar nuestras diversas culturas y el hogar que compartimos.
◦ Se presentan animadores y artistas como Bloco do Sol, San Jose Jazz, Revolution Wrestling, School of Visual Philosophy y Local Color SJ
◦ Esperamos que se nos una para disfrutar de carros de comidas, entretenimientos, arte y la comunidad.

◦ Sự kiện Diễu Hành và Lễ Hội Rose, White & Blue Đã Trở Lại!
◦ Ngày 4 tháng 7 10:00 sáng - 3:00 chiều, The Alameda
◦ Sự kiện đa văn hóa này quy tụ các thành viên cộng đồng từ khắp South Bay để tôn vinh các nền văn hóa đa dạng và ngôi nhà chung của chúng ta.
◦ Với các ngôi sao giải trí và nghệ sĩ như Bloco do Sol, San Jose Jazz, Revolution Wrestling, School of Visual Philosophy và Local Color SJ
◦ Do đó, hãy tham gia với chúng tôi với các hoạt động xe bán đồ ăn, giải trí, nghệ thuật và cộng đồng!

Thank You 2022 Sponsors and Parade Partners

Thank you to the Knight Foundation for their continued support in funding the 2021 Festival and the 2022 Parade.

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Thank You 2021 Sponsors

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