(2022) Press Kit and General Information
Rose, White & Blue Parade and Festival
Date: July 4th, 9:45am-3pm
Address: 1100 Shasta Ave., San Jose, CA 95126
Phone: 408-471-7981
The Rose, White, & Blue Parade and Festival is a 501(c)(3) nonprofit.
Address: 1100 Shasta Ave., San Jose, CA 95126
Phone: 408-471-7981
The Rose, White, & Blue Parade and Festival is a 501(c)(3) nonprofit.
Mission Statement
The RW&B Parade and Festival is, “To present a historic community parade and festival that brings together residents, businesses and organizations of San José and the greater Bay Area in celebration of diversity, public spirit, and our floral/agricultural heritage.”
The Rose, White and Blue Parade is committed to creating anti-racist work that positively engages, uplifts, and represents the multicultural communities of San José and beyond through a culturally relevant event on Independence Day. Through our thoughtful partnerships with key members of the community, we purposefully unpack and rethink how and why the Fourth of July is celebrated. The Rose, White and Blue Parade and its partners strive towards reframing patriotism as a call to action for advocating within our community to uphold equality, justice and fair and humane treatment for everyone. Through our diverse education programs, we work to dismantle systematic racism, combat prejudice through exposure, and seek the end of violence and oppression through displays of community at the annual parade and festival.
The Rose, White and Blue Parade is committed to creating anti-racist work that positively engages, uplifts, and represents the multicultural communities of San José and beyond through a culturally relevant event on Independence Day. Through our thoughtful partnerships with key members of the community, we purposefully unpack and rethink how and why the Fourth of July is celebrated. The Rose, White and Blue Parade and its partners strive towards reframing patriotism as a call to action for advocating within our community to uphold equality, justice and fair and humane treatment for everyone. Through our diverse education programs, we work to dismantle systematic racism, combat prejudice through exposure, and seek the end of violence and oppression through displays of community at the annual parade and festival.
Parade
The RW&B Parade will once again start near the campus of Lincoln High School. At the staging area, the lineup of parade participants, classic cars, bands, dance groups, and community troupes are organized while children finish decorating their bikes and wagons in red, white and blue streamers. The parade will wind its way through the Shasta/Hanchett and Rose Garden neighborhoods (Dana to Naglee to The Alameda). Due to such positive responses from both participants and neighboring businesses, we will continue traveling down Naglee Avenue. Since the change was first made, the route has quadrupled the number of businesses the parade reaches and made for a much more pleasant parade experience.
Who is in Our Parade?
Community Grand Marshal: The Community Grand Marshal is someone who is seen as a leader in our community. While they are not directly involved in the theme, their work and philanthropy make that possible.
Honored Guest Grand Marshal: The Honored Guest Grand Marshal sets the tone and the theme of our parade, and we pay special attention to the all-important selection of this honored participant.
Honored Guest Grand Marshal: The Honored Guest Grand Marshal sets the tone and the theme of our parade, and we pay special attention to the all-important selection of this honored participant.
The Festival
At the end of the parade’s route, we will host a classic 4th of July party. This four-hour afternoon event will host performances by parade participants, local musicians, dancers, and poets; food and culture vendors; and offer dancing and interactive activities for families. Local officials and our parade sponsors are also introduced to an appreciative crowd and sponsor festival booths.
