2022 Festival Participation

The festival is back!

This year we hope to host a community festival, along Shasta Ave between The Alameda and Sequoia Ave from 11am-3pm. This celebration is free to the public and features a parked car show, live music and dance, food from local food trucks and shops along the Alameda, and community organizations. 

We encourage local artists, small businesses, non-profits, and community organizations to participate in the festival after the parade with a booth space and activities for all. This event attracts thousands of friends, families and organizations from all over the Bay Area and the world.

Vendor Booths
Vendor booths are available for organizations who want to promote themselves and build relationships in The Alameda community. 

Businesses 
Businesses of all sizes, including major sports teams like the Earthquakes and Sharks have learned that the festival attracts a broad demographic, which makes it the perfect place to promote their products and services, to recruit employees, and to network within the community.
 
Nonprofits 
Nonprofits have found the festival to be a great place to recruit volunteers and to encourage others to support and to get involved in their organization. They often distribute flyers and information to help raise awareness.
 
Media 
Newspapers, magazines, radio & television broadcasters find the festival to be a great opportunity to promote their mediums and interact with new communities. They often hold prize giveaways and drawings.

****Participants must remain flexible as COVID regulations continue to change. While the event has been Conditionally Approved, the event is still subject to changes and/or cancellation based on State/County guidelines to be issued on June 15, 2022. Rose, White & Blue event organizers will be in touch about issued guidelines. Please contact us for any questions at info@rosewhiteblueparade.com.****
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Space is extremely limited for groups, so the earlier you submit your application, the better! Load-in/load-out directions and more information to come.
All participants are subject for approval by RWB event organizers.
Plan to arrive between 7:30-9 a.m.  and be ready by 9 a.m. ​

Organizations interested in reserving a booth at the festival can submit their Festival Booth Registration here on our website. A standard booth is 10′ x 10′. Booth registration does not include tables, chairs, canopies or electrical connections. Vendors who intend to sell merchandise or services are required to obtain the appropriate permits from the City of San Jose and County of Santa Clara. Food is restricted to Food Trucks.

All applications are subject to the approval of the Rose, White and Blue 4th of July Parade and Festival Board of Directors. You will be notified once your festival application has been approved.