Register for the 2022 Festival
The festival will take place at the end of the parade route from 11am-3pm. This celebration is free to the public and features a parked car show, live music and dance, artists and vendors, food from local food trucks and shops along The Alameda, and community organizations.
We encourage local artists, small businesses, non-profits, and community organizations to participate in the festival after the parade with a booth space and activities for all. This event attracts thousands of friends, families and organizations from all over the Bay Area and the world.
To Apply please fill out the application and checkout to the right.
Vendor booths are available for organizations who want to promote themselves and build relationships in The Alameda community.
Businesses of all sizes, including major sports teams like the Earthquakes and Sharks have learned that the festival attracts a broad demographic, which makes it the perfect place to promote their products and services, to recruit employees, and to network within the community.
Nonprofits have found the festival to be a great place to recruit volunteers and to encourage others to support and to get involved in their organization. They often distribute flyers and information to help raise awareness.
Newspapers, magazines, radio & television broadcasters find the festival to be a great opportunity to promote their mediums and interact with new communities. They often hold prize giveaways and drawings.