Frequently Asked Questions

Q: Wait, is there a parade?
A: Nope! Permits couldn't be approved in time because of the previous health orders. Instead, we'll be hosting an exciting party and look forward to welcoming the parade back in 2022!

Q: So, what is the event?
A: The party will feature live entertainment from 11am-3pm, food trucks, a car show, plus TWO SJ Bike Parties (one in the morning for kids, and in the afternoon for adults. 
To kick off the day, Danielle Fitness of Pacific Spin & Strength is hosting a FREE mat pilates class at grassy knoll in front of the Westminster Presbyterian Church at 1100 Shasta Ave.
We're also excited to have the Shasta Hanchett Park Neighborhood Association (SHPNA) hosting the Kids and Fun Play Area located at the corner of The Alameda and Hanchett Ave. There will be lawn games and other fun activities perfect for families.

Q: Where is the event?
A: The majority of the party will be held at 1100 Shasta Ave., and Shasta Ave. from The Alameda to Sequoia Ave and the Kids and Fun Play Area will be located at the corner of The Alameda and Hanchett Ave.
The SJ Bike Party Kidz ride will be leaving from Lincoln High School at 11am (setup and FREE decorations for bikes begins at 10:30am) and ending at the party while the regular SJ Bike Party will leave from the RWB party at 2pm (detailed route to be posted soon). 

Q: When is the event?
A: The Rose, White & Blue Party will be hosted on Sunday, July 4th, 2021. The main party runs from 11am-3pm. The free mat pilates class begins at 10:30am and the Kidz Bike Party lines up at 10:30am as well.
The SJ Bike Party regular ride will leave the party at 2pm. For full schedule of performances click here.

Q: Do I register in advance?
A: Nope! None of the activities require advance registration.

Q: Is it free?
A: YES! The Rose, White & Blue Party is completely free to attend and open to the public.

Q: Where can I grab breakfast/lunch/drinks?
A; Great question! There will be several food trucks at the event, but you can also find local restaurants, wine/beer, and coffee shops open that day on VisitTheAlameda.com/rwb-2021. (Note: On mobile, scroll past the event schedule)

Q: How family friendly is it for young kids?
A: There will be a Kids Fun & Play Area located at the corner of Hanchett and The Alameda will have free giant lawn games and other activities for young ones and families. There will also be a short circus performance, a wandering magician strolling the festival, and a free face painting booth.

​Local Dining, Shopping Information:
www.visitthealameda.com/rwb-2021

See you there!

Generously funded by the Knight Foundation, Councilmember Dev Davis, and Supervisor Susan Ellenberg.